VUOI: Where Fine Meets Fun
VUOI was born in Geneva and raised in Double Bay, Sydney, where the seed of this fine and fun jewellery line first took root and evolved.
In VUOI, you can see “VOU,” which stands for “YOU” in French. This symbolises the founder’s message: creating a brand that promotes self-love. VUOI is dedicated to creating jewellery that focuses on YOU and expresses the love you have for yourself.
Additionally, “OUI” means “YES” in French. This highlights our aim to elevate your experience when you say yes to your beloved ones. Your joy is the essence of our brand.
The very root of VUOI means “to see and to desire.” We are passionate about creating a fun world of jewellery like you’ve never experienced before, and we are committed to making that happen.
VUOI strikes the perfect balance between edge and elegance. It’s designed for people who want to live life at the edge of play. We want our pieces to empower you to express yourself effortlessly and in your element – balancing edge and elegance.
Inspired by the fringes of cultures, trends, movements, and imaginations, we deliver unexpected designs where fine meets fun and edge meets elegance.
Our high-quality jewellery blends fluidity with style, catering to every mood and moment. From signature lines to seasonal collections, we offer pieces that complement every occasion.
Drawing from the edges of culture, trends, and movements, we celebrate innocence and simplicity. VUOI is for the striving, the standout, and the untethered.
VUOI’s catalogue consists of high-quality pieces with distinct designs for everyday wear, creative self-expression, and joyous celebration of the moment. Our fine jewellery quality withstands the outdoors, the elements, and the unknown events waiting to be discovered each day.
VUOI takes you to a world where fine meets fun, at the edge of play, and in your element.
Elements
Water
Water sustains life, keeping the flow going. It brings healing, rejuvenation, and peace. VUOI exudes the same energy – emanating peace and confidence, and giving life, flow, and harmony to your style. It blends with anything and complements you wherever the waves take you.
Earth
Earth is the realm of wealth, abundance, and growth. It works with every other element to provide for every living thing. VUOI makes you the Earth: a sight to see, growth to anticipate, and a luxury to behold. Our casually enchanting designs sprinkle your life with abundance and wealth.
Air
Air breathes life into the living, an ultimate force that resides in everything. It is motion, creativity, and intelligence. VUOI represents imagination and self-expression. Every statement piece is a strong force demonstrating your unstoppable motion and immeasurable curiosity.
Fire
Fire transforms things into something new and beautiful, as it also transforms in and of itself. A flame, a flicker, an ember–all embody passion, energy, and courage. VUOI is made to set something on fire, be it life, passion, or fashion. All is made to ignite boldness and edge in everything that comes your way.
Embrace Yourself with Vuoi
Play
Life is meant to be enjoyed, and nothing is more enjoyable than playing on the edge. We live at the edges of industries, trends, and our imaginations. We design for everyday fun, adventure, and effortless expression.
Design
We thrive on imaginative design, drawing inspiration from the random and the whimsical, the nostalgic and the nonchalant. We incorporate spice and spontaneity through the playful expression of the classical, the quirky, the comfortable, and the abstract.
Community
At VUOI, we want to create connections, provide unique experiences, and foster a sense of belonging. We support self-expression, uniting our collective and unique individual creativity.
Quality
We create fine jewellery using only the highest quality materials and meticulous craftsmanship. We aim to be recognised for our unique, representative designs that bring both fun and play to every moment.
